Consumer Behavior is a big segment of marketing. In order to be a successful marketer, you must know your target audience and their spending trends. For example, your audience could be middle-aged adults who are environmentally friendly and have children. You need to be able to keep this in mind when deciding what sort of mediums you will use and what messages will work best! Consumer behavior is an ongoing process. It is an exchange of value between individuals or groups. These individuals or groups may purchase, select, use, or dispose of products, services, ideas, or experiences to satisfy their needs of desires. The consumers have needs and desires and act on them by making a purchase. Organizations/companies exist to satisfy these needs and desires. Companies are able to determine who their heavy users are and the demographics of their customers by using Big Data. Consumers are always being tracked. Technology has made it easier for companies to get information about th...